Search Engine Optimization: An Hour a Day

Search Engine Optimization: An Hour a Day
2008 | 384 | ISBN: 0470226641 | PDF | 14 Mb
Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers. ...

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SEO For 2010: Search Engine Optimization Secrets

SEO For 2010: Search Engine Optimization Secrets
lulu.com| 2009 | ISBN: 0557161339 | MOBI, PDF | 252 pages | 31 MB
A very well-designed web site is useless if no one can find it on the web. If your company is going to succeed on the web, optimizing your site for search engine visibility is a must. Especially since it is the telephone book of the now, not the future. This book is written by the two most noted and accomplished experts in the field of search engine optimization (SEO) and provides you with proven guidelines, cutting-edge techniques, tips, and the how-to's for planning and executing a comprehensive SEO strategy.This is the first book to cover the Bing search engine in-depth. It tackles how to submit your website to the search engines, basic to advanced optimization techniques, learn how to determinetrophy keywords, keyword density, little known tricks and methods pros use, learn how to increase your rankings, and learn from those who started the entire SEO industry.This is the only guide you need!

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Wrox.Professional.Search.Engine.Optimization.with.PHP.2007

Description:
Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors.

The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.

Table of Contents:
Acknowledgments.
Introduction.
Chapter 1: You: Programmer and Search Engine Marketer.
Chapter 2: A Primer in Basic SEO.
Chapter 3: Provocative SE-Friendly URLs.
Chapter 4: Content Relocation and HTTP Status Codes.
Chapter 5: Duplicate Content.
Chapter 6: SE-Friendly HTML and JavaScript.
Chapter 7: Web Feeds and Social Bookmarking.
Chapter 8: Black Hat SEO.
Chapter 9: Sitemaps.
Chapter 10: Link Bait.
Chapter 11: Cloaking, Geo-Targeting, and IP Delivery.
Chapter 12: Foreign Language SEO.
Chapter 13: Coping with Technical Issues.
Chapter 14: Case Study: Building an E-Commerce Store.
Chapter 15: Site Clinic: So You Have a Web Site?
Chapter 16: WordPress: Creating an SE-Friendly Blog.
Appendix A: Simple Regular Expressions.
Glossary.
Index.

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