Ships on Maps: Pictures of Power in Renaissance Europe

Ships on Maps: Pictures of Power in Renaissance Europe

Richard W. Unger, "Ships on Maps: Pictures of Power in Renaissance Europe"
2010 | ISBN: 0230231640 | File type: PDF | 320 pages | 26.4 mb

Ships on maps in the sixteenth century were signs of European conquest of the seas. Cartographers commemorated the new found dominion over the oceans by putting the most technically advanced ships of the day all over oceans, estuaries, rivers, and lakes on all kinds of maps. Ships virtually never appeared on maps before 1375. The dramatic change from medieval practice had roots in practical problems but also in exploration and new geographical knowledge. Map makers produced beautiful works of art and decorated them with the accomplishments which set Europeans apart from their classical past and from all the other peoples of the world. Ships on Maps investigates how, long admired but little understood, the many ships big and small that came to decorate maps in the age when sailors began to sail around the world were an integral part of the information summarizing a new age.

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Retail Design & Technology Magazine June 2011

Retail Design & Technology Magazine June 2011
English | 92 Pages | 39MB | True PDF

In the ever-evolving world of retailing, it can be difficult for decision-makers to keep abreast of new concepts and legislative changes that can affect their business. That’s why Retail Design & Technology is delivered 12 times a year straight to your desk. It caters for every part of the industry, covering the whole spectrum from store design and shopfitting to new products and technical developments.

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Organizational Development

Organizational Development By Stephen Balzac
MG-H 2011 | 240 Pages | ISBN: 0071743820 | PDF | 12 MB

Take a crash course in one of today's most important business skills--organizational development!
Change comes fast, and the most successful organizations are prepared to handle it before impact; they act, not react. How are they able to do this? With a solid grounding in organizational development.

Organizational Development is a skill-building guide to one of the most important functions in business today. In no time, you'll be able to recognize patterns of organizational behavior that are detrimental to your organization, and you'll have the skills to envision and drive the type of change your company needs. Concise, engaging, and filled with quizzes to help you reinforce lessons learned, this crash course offers the knowledge you need to:

Address problems with your company’s culture
Hire the best people for your needs
Set goals and move your team to action
Motivate your people to envision change
Institute meaningful change in how your company functions

Change can be your company's best friend. You just have to manage it with skill. Organizational Development puts you on the fast track to face today’s, not yesterday's, challenges.

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Perfect Phrases for Motivating and Rewarding Employees, Second Edition

Perfect Phrases for Motivating and Rewarding Employees, Second Edition:
Hundreds of Ready-to-Use Phrases for Encouraging and Recognizing Employee Excellence by Harriet Diamond and Linda Eve Diamond
M g H | 2010 | ISBN: 0071742433 | 176 pages | PDF | 11 MB

The Right Phrase for Every Situation...Every Time
Keeping employees motivated is crucial to your company's performance. This comprehensive, quick-reference guide for managers offers you hundreds of ready-to-use phrases at your fingertips. No matter what the situation--whether you're giving a pep talk or inspiring a direct report in a one-on-one meeting--Perfect Phrases for Motivating & Rewarding Employees will provide you with the right words at right time. Learn how to:

Create a positive work environment
Motivate people to achieve goals
Handle difficult employees and challenging situations
Provide feedback that enhances performance

This easy-to-use guide includes everything you need to succeed--the winning words and all-purpose phrases that will motivate you and your team to be the best you can be.

Perfect Phrases for Motivating and Rewarding Employees, Second Edition

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Looking Beyond the Runway By Nawal K. Taneja

Looking Beyond the Runway By Nawal K. Taneja
Publisher: A s h g a t e 2010 | 362 Pages | ISBN: 1409400999 | PDF | 10 MB


The global airline industry, facing significant changes and discontinuity is prompted and forced to deal with a 'new normal'. Who would have imagined a few years ago that: a significant percentage of consumers in the US now prefer to fly low-cost airlines instead of full-service airlines because they perceive the product to be better, airlines would generate up to a third of their total income from non-ticket revenue, many low-cost airlines would add complexity to their original simple business models through the development of code-share agreements, the use of global distribution systems, and travel agents to distribute their seats, or Jetstar, a low-cost subsidiary of Qantas, would grow faster and be more profitable than its parent.

Who would have also imagined a few years ago that: a survey carried out by Ryanair would show that 42 per cent of passengers would be willing to stand on short (one hour) flights if they could pay 50 per cent less than seated passengers, passengers could pay as little as US$2,000 for a transatlantic Business Class ticket on top-brand airlines, Lufthansa would have ownership in airlines based in Austria, Belgium, Italy, Switzerland, Turkey, the UK, and the US, and that it would continue to pursue equity ownership in airlines based in Poland and Scandinavia, or the Japanese and Canadian governments would struggle to find different ways to bail out their heretofore flag carriers? To deal with this upcoming 'new normal', airlines have to go beyond their short-term circumstantial strategies - they need strategic renewal of their ageing business model. In this candidly-written book, Nawal Taneja explains what will separate the winners from the losers. He maintains the leaders will be the airlines that: exploit this crisis-driven change to their best advantage, learn to work around the airline-inherent constraints that prevent them from running their businesses just like other businesses, learn from successes and failures of other global enterprises, sharpen their business intelligence, analytics, and strategic agility, and proactively explore the 'pockets of growth' in this emerging-markets century. To help airline executives become informed of new competitive games, the author analyzes numerous business sectors such as auto, hospitality, retail, technology, and entertainment. For example, relevant lessons can be learned from the strategic mistakes made by the US automakers. Likewise, emergent and compelling insights can be gained in superior customer experience from Ritz Carlton and Zappos, and in value-creating innovation from Cirque du Soleil and Zipcar. The book also features a multitude of forewords from airlines and related businesses to provide readers with multiple perspectives on the changing landscape in the global airline industry. Nawal Taneja is a career analyst of the global airline industry with wide-ranging experience in the aviation industry, academia, and public policy. Encouraged by industry executives, he has written five other books for practitioners in the global airline industry, including "Fasten Your Seatbelt: The Passenger is Flying the Plane" and "Flying Ahead of the Airplane".

Looking Beyond the Runway

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African Economic Outlook 2011: Africa and its Emerging Partners

African Economic Outlook 2011: Africa and its Emerging Partners
OECD, ADB | 06 June 2011 | ISBN: 9264111751 9789264111752 9789264111783 | 307 pages | PDF | 6 MB


This tenth edition of the African Economic Outlook finds the continent on the rebound and expects it growth performance in the next years to resume at pre-crisis levels. The focus of the 2010 AEO is Africa's Emerging Economic Partnerships, presenting a comprehensive review of Africa's expanding economic relations with outside the continent that until very recently did not belong to the club of traditional "donors", the OECD Development Assistance Committee.

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Law for Business Students (6th Edition)

Law for Business Students (6th Edition)
Publisher: Longman | ISBN : 140822545X | 2010 | 638 pages | PDF | 9MB

Alix Adams' lively and understandable introduction to all aspects of law encountered in business will provide you with a clear appreciation of the main rules and legal principles. Utilising a host of features in a colourful and clear design, Law for Business Students encourages you to understand how the law works in everyday business situations and apply it to your own experiences.

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Leading After a Layoff: Reignite Your Team's Productivity Quickly

Leading After a Layoff: Reignite Your Team's Productivity Quickly by Ray Salemi MG-H | 2009-09-28 | ISBN: 007163715X | PDF | 256 pages | 12 MB
Help your team survive the damaging effects of a layoff Learn how to keep the company running and profitable--and your team motivated and happy Being laid off from a job can be devastating. The experience can be just as brutal for the manager of a surviving team. You need to lead your team to higher productivity just as low morale, survivor guilt, and confusion are at their peak. You need a twelve-week program that brings your team back to life and makes them less vulnerable to layoffs!
With Ray Salemi's twelve-week recovery plan, you'll learn the secrets of bringing employees back from the organizational-and emotional-turmoil of downsizing. Rebuild Trust: Create a bond of loyalty with your team members that can't be affected by layoffs. Survey the Damage: Assess the needs of the department and company. Lead So Others Will Follow: Help your team take ownership of its recovery and place in the organization. Foster Emotional Recovery: Help your team members heal themselves with simple techniques. Let Salemi mentor and guide you through the step-by-step development plan that takes groups in complete disarray and rebuilds them into highly functioning teams.

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The Handbook of Fixed Income Securities by Frank Fabozzi

The Handbook of Fixed Income Securities by Frank Fabozzi
MG-H | 2005 | ISBN: 0071440992 | 1500 pages | PDF | 11 MB

The world's most trusted fixed income resource for more than two decades, now substantially revised and updated
The Handbook of Fixed Income Securities is the investing industry's most authoritative, widely followed fixed income reference. Institutional and individual investors have learned to rely on the handbook for its scope and detail, along with the unquestioned global authority and expertise of its contributors.

This thoroughly revised seventh edition features updated facts and formulas for analyzing, valuing, and managing fixed income instruments and their derivatives in today's evolving marketplace, including:
Types, features, and uses of fixed income securities
Risks and risk control strategies
Basics of fixed income analytics, from bond pricing to price volatility measures
Binomial and Monte Carlo valuation methodologies
Active and structured portfolio management strategies
Interest rate and credit derivatives and their portfolio management applications
Increased coverage of electronic trading, international portfolio management, mortgage-backed and asset-backed securities, collateralized debt obligations, and innovative fixed income applications

The Handbook of Fixed Income Securities, Seventh Edition, is the most all-inclusive, up-to-date source available for fixed income facts and analyses. Its valuable perspective and insights will help you enhance investment returns and avoid poor performance in the fixed income market.

Since 1983, through six previous editions, The Handbook of Fixed Income Securities has been the essential reference for institutional investors, portfolio managers, financial analysts, and virtually anyone requiring access to the latest, most authoritative information on the global fixed income marketplace. But an unprecedented number of new products and approaches has brought dramatic new opportunities and risks to that marketplace.

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The Management of Meaning in Organizations

Slawek Magala, "The Management of Meaning in Organizations"
P,.ve M.lan | 2009 | ISBN: 0230013619 | 256 pages | File type: PDF | 1 mb

'The most helpful GPS system to guide us in my opinion is our Euro-colleague Slawomir Magala's [Rotterdam School of Management]new book The Management of Meaning in Organizations.' - Charles Wankel, St. John's University, New York 'This is a great book. Every scholar of organisation studies should have this book in their library.' - Professor Ken Parry, Centre for Leadership Studies, Bond University

Historical translations ( for instance of Greek philosophy into Arabic into Latin into vernacular, better known as Renaissance). Underground transfers of knowledge and values between cultural domains (of a bureaucracy from religion to politics, of innovative avant-garde from science to art, of moral sentiments and bourgeois virtues from philosophy and politics to economics). They merit more attention. Do we understand how management of meaning in organizations fuels sociocultural evolution in complex societies changing semantic fields of possible meanings ahead?

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A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

Erik Mooi, Marko Sarstedt, "A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics"
S..er | 2011 | ISBN: 3642125409 | 327 pages | File type: PDF | 4 mb

This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. An explanation is provided of the theoretical choices a market researcher has to make with regard to each technique, as well as how these are translated into actions in IBM SPSS Statistics. This includes a discussion of what the outputs mean and how they should be interpreted from a market research perspective. Each chapter concludes with a case study that illustrates the process based on real-world data. A comprehensive web appendix includes additional analysis techniques, datasets, video files and case studies. Several mobile tags in the text allow readers to quickly browse related web content using a mobile device.

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Conversational Capital: How to Create Stuff People Love to Talk About

Conversational Capital: How to Create Stuff People Love to Talk About
Publisher: FT Press | 2008 | ISBN: 0137145500 | Pages: 208 | File type: PDF | 12,1 mb

"In The Tipping Point, Malcolm Gladwell presents an important idea without any 'how to.' Now Bertrand Cesvet provides the 'how to' you need to create 'Tipping Points' for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will do business. Highly recommended if you care about your future." Stewart Emery, coauthor of international best-seller Success Built to Last "Ultimately, magic is unexplainable. Still, Conversational Capital provides the most insightful analysis of what makes our shows ring in the heart of fans." Guy Laliberte, founder, Cirque du Soleil "Like all great ideas, Conversational Capital is at its core simple: word-of-mouth momentum can be created, harnessed, and used to build consumer passion for a brand better and more cost-effectively than almost any other marketing medium." Rupert Duchesne,CEO of Aeroplan "Marketing is an art that Conversational Capital turns smartly into science. This book provides the complete prescription for getting consumers excited about your ideas." Jim Champy, coauthor, Reenginering the Corporation, and author, Outsmart! Embed into Your Products and Experiences the Ingredients that Drive Advocacy: *Create products and services that consumers find truly significant*Intensify consumption experiences to transform your brands into market leaders*Don't settle for serendipity: manage and control the word-of-mouth around your brand by manipulating eight powerful experience amplifiers For all the books that speak of the value of consumer advocacy, few indicate how to create it to begin with. Armed with a compelling set of examples from their own work in fostering leading brands, the authors reveal the triggers of word-of-mouth and a process to embedding them in your own products, helping you create stuff people love to talk about. From Bertrand Cesvet, chairman of Sid Lee, a leading purveyor of experiential design and communications services that leverages commercial creativity for breakthrough brands including Cirque du Soleil, adidas, and Red Bull. 1% of the proceeds from the royalties earned by the authors will be donated to the One Drop Foundation. The mission of the One DropTM Foundation is to fight poverty around the world by giving everyone access to safe water.

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The Economist - 23rd April-29th April 2011 (PDF)

The Economist - 23rd April-29th April 2011 (PDF)
English | 120 pages | HQ PDF | 114.00 Mb

Enjoy reading the best and most popular magazine on economic and business!

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Business Letters for Busy People, 4 ED

Business Letters for Busy People, 4 ED
Career Pr | 2002 | ISBN : 156414612X | PDF | 264 pages | 12 MB

This is a handy, quick-reference guide that gives you what you need to write virtually any kind of business letter, including sample letters you can adapt and use right now. A must for any business office, home office or home, this newly updated classic has been a best-seller since it was introduced in 1991. It's packed with the most concrete information, useful techniques, and practical tips available.

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Sun Tzu and The Art of War (1 link)

Sun Tzu and The Art of War [1link]
English | Mp4 | Xvid | 1:20:49 | 320x240 | 4:3 | 351kbps | Mp3 63kbps 22500Hz | 240Mb
Genre: elearning

Dean Lundell explains how we as traders can take advatage of the great knowledge of war tractics from Tsun Tzu an ancient war strategist from China ho developed the greatest compilation of tactics to apply in every aspect of a war and that now are used by CEO´s from multinational companies, presidents, Militaries from around the globe and of course traders, take a few minutes to read about the description in the following lines.

Twenty-five centuries ago, Sun Tzu, master military strategist and tactician, wrote his classic treatise The Art of War, in which he outlined the simple but vital principles needed to win battles and wars. Now Vietnam veteran and securities trading superstar Dean Lundell shows you how to apply Sun Tzu's battle-proven techniques to making enormous profits investing in stocks, commodities, bonds, and currencies.

Can Sun Tzu's 2,500-year-old secrets for winning wars make you a fortune in today's financial markets? For more than 25 centuries, generals and commanders won tremendous battles against overwhelming odds by following the uncannily effective battle strategies in Sun Tzu's classic treatise, The Art of War.

Now mega successful securities trader and ex-soldier Dean Lundell shows you how to apply Sun Tzu's winning tactics to making enormous profits trading stocks, bonds, currencies, and commodities in today's markets. Financial markets, like opposing sides in a war, are in constant conflict. And like participants in war, investors in financial markets either win--or lose. Compiled in the sixth century B.C. from the teachings of Sun Tzu, a Chinese general and philosopher, The Art of War has helped armies win battles the world over, and is required reading at military academies. Dean Lundell has applied these teachings to achieving victory in financial markets--with amazing success. In Sun Tzu's Art of War for Traders and Investors, Lundell shows you--whether you're a seasoned trader or an amateur investor--how to come out ahead. . .and make a lot more money than "investment warriors" not armed with these key strategies.

About the speaker

Dean Lundell (Chicago, IL) has been in the securities business for more than 20 years. He is the principal of Osiris Trading Ltd., where he specializes in arbitrage and managed money trading in currencies and interest rate futures. His firm provides a daily market advisory letter and offers managed money services. Before forming Osiris Trading, Lundell was a vice president at Merrill Lynch Capital Markets. He was also a principal of Crestar Investment Bank, and is a licensed commodity trading advisor and commodity pool operator. A veteran of the Vietnam War, Lundell knows battle firsthand and is uniquely qualified to apply Sun Tzu’s time-tested military principles to winning in financial markets. "Sun Tzu said that the general who follows these principles will be victorious," writes Lundell. "And so shall you."

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How the University Works: Higher Education and the Low-Wage Nation

How the University Works: Higher Education and the Low-Wage Nation
Publisher: NYU Press | 2008 | 304 Pages | ISBN: 0814799752 | PDF | 10 MB
As much as we think we know about the modern university, very little has been said about what it's like to work there. Instead of the high-wage, high-profit world of knowledge work, most campus employees—including the vast majority of faculty—really work in the low-wage, low-profit sphere of the service economy. Tenure-track positions are at an all-time low, with adjuncts and graduate students teaching the majority of courses. This super-exploited corps of disposable workers commonly earn fewer than $16,000 annually, without benefits, teaching as many as eight classes per year. Even undergraduates are being exploited as a low-cost, disposable workforce.

Marc Bousquet, a major figure in the academic labor movement, exposes the seamy underbelly of higher education—a world where faculty, graduate students, and undergraduates work long hours for fast-food wages. Assessing the costs of higher education's corporatization on faculty and students at every level, How the University Works is urgent reading for anyone interested in the fate of the university.

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The Economist (Audio Edition MP3) - February 26th 2011

The Economist Audio Edition - February 26th 2011

English | Audio MP3 @ 48 Kbps | Publisher: The Economist 2011 | 200 MB

Intro:

The audio edition contains word-for-word recordings of all articles published in The Economist, read by professional broadcasters and actors. It is ideal for anyone who wants to listen to articles while travelling, exercising or just relaxing.

Background:

The Economist is an English-language weekly news and international affairs publication owned by "The Economist Newspaper Ltd" and edited in London. It has been in continuous publication since James Wilson established it in September 1843. As of summer 2007, its average circulation topped 1.2 million copies a week, about half of which are sold in North America. Consequently it is often seen as a transatlantic (as opposed to solely British) news source.

The aim of The Economist is "to take part in a severe contest between intelligence, which presses forward, and an unworthy, timid ignorance obstructing our progress."Subjects covered include international news, economics, politics, business, finance, science, technology, and the arts. The publication is targeted at the high-end "prestige" segment of the market and counts among its audience influential business and government decision-makers.

It takes a strongly argued editorial stance on many issues, especially its support for free trade and fiscal conservatism; it can thus be considered as a magazine which practises advocacy journalism.

Although The Economist calls itself a newspaper and refers to its staff as correspondents, it is printed in magazine form on glossy paper, like a newsmagazine.

The Economist belongs to The Economist Group. The publication interests of the group include the CFO brand family as well as the annual World in..., the lifestyle quarterly Intelligent Life, European Voice and Roll Call (known as "the Newspaper of Capitol Hill"). Another part of the group is The Economist Intelligence Unit, a research and advisory company providing country, industry and management analysis worldwide. Since 1928, half the shares of The Economist Group have been owned by the Financial Times, a subsidiary of Pearson PLC, and the other half by a group of independent shareholders, including many members of the staff. The editor's independence is guaranteed by the existence of a board of trustees, which formally appoints him and without whose permission he cannot be removed.

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Negotiating for Dummies 1996 - 2007 Edition

Negotiating for Dummies
Unless you live alone in a cave, you spend a good part of each day negotiating – with your boss, your staff, your vendors, or clients, with your spouse, your kids, and even your neighbor with the rambunctious rottweiler. Negotiating is all about getting what you want in life. And whether it’s closing a multimillion-dollar deal, buying a home, or debating body-piercings with your teenager, the basic negotiating skills required are always the same. You’d be surprised how quickly you can master those skills, with the right coach to guide you, and you’d be amazed at how you’re life can be transformed once you do. Get ready to be transformed. Negotiating For Dummies offers a new approach to getting what you want in life, based on personal integrity and persuasion, not tricks and coercion. In plain English, master negotiators Michael and Mimi Donaldson explain the six steps to successful negotiations and arm you with tested-in-the-trenches techniques that help you: Get people to do what you want without threats or deceit Always negotiate from a position of strength Achieve win-win results in every negotiation Build trust, goodwill, and mutual respect Communicate more clearly and effectively Advance your career Reduce stress in your everyday life Stop spinning your wheels in endless debate and miscommunication. Discover how much easier and more rewarding life can be once you’ve mastered the simple, easy-to-master methods for: Identifying your values and creating a mission statement Developing a plan based on thorough research and putting it into action Setting limits and sticking to them Maintaining your emotional distance Fine-tuning your listening skills Communicating clearly and handling hot -button issues with grace Reading signs of resistance and receptivity Dressing for success Monitoring and controlling your body language Closing the deal How well you do, how happy you are , and whether you get what you want, or get passed over, have a lot to do with how good a negotiator you are. Let Negotiating For Dummies show you how to become a master negotiator.

Negotiating For Dummies

Publisher: For Dummies | ISBN: 0470045221 | edition 2007 | File type: PDF | 383 pages | 14,2 mb

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Negotiating for Dummies by Michael C. Donaldson, Mimi Donaldson, David Frohnmayer For Dummies | 1996 | ISBN: 1568848676 | 384 pages | PDF | 14 MB
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The Complete Guide to Investing in Property, 5 Edition

 The Complete Guide to Investing in Property, 5 Edition

The Complete Guide to Investing in Property, 5 Edition
The Complete Guide to Investing in Property, 5 Edition by Liz Hodgkinson
Kogan Page Ltd | 2010 | ISBN: 0749456248, 0749459220 | 288 pages | PDF | 12 MB

Despite the current volatility in housing markets around the world, property ownership continues to be seen as safer and more reliable than many other types of investment. However, property investment remains a complex business - for example, What type of investment is best for a portfolio? Has every single expense been accounted for in renovating that 'bargain' property? What exactly are the implications of the credit crunch and the sub-prime market for the average property investor?

"The Complete Guide to Investing in Property" looks at all aspects of generating money from property - whether that be by renting out spare rooms to lodgers, property development, buying land, holiday rentals or becoming a landlord. Fully updated for this fourth edition, it takes a fresh look at investing in the social housing market and using property as part of a pension plan, as well as providing commentary on the latest legislative developments governing landlords and tenants.

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Project Management That Works

Project Management That Works: Real-World Advice on Communicating, Problem-Solving, and Everything Else You Need to Know to Get the Job Done by Rick A. Morris, Brette McWhorter Sember AMACOM | 2008 | ISBN: 0814409881 | 240 pages | PDF | 11 MB

Description
Project management is one of the fastest-growing occupations in the world. The Project Management Institute has seen membership growth of more than 1000% in the last 10 years. But while many of these managers know how to plan a successful project in theory, very few have the practical tools needed to navigate the politics of today's corporate world. Project managers need more than just technical skills; they need the right communication skills to succeed. Filled with real-world examples, Project Management That Works gives readers the tools they need to: communicate with their team as well as stakeholders * get their teams to function well * run fewer and more productive meetings * turn around failing projects * utilize data properly to make emotional conversations unemotional * know when a project is really done The only book that addresses the real challenges project managers face today, this is an accessible and invaluable tool that will show every reader how to accomplish his mission--no matter the obstacles.
Book Description

Project management is one of the fastest-growing occupations in the world. The Project Management Institute has seen membership growth of more than 1000% in the last 10 years. But while many of these managers know how to plan a successful project in theory, very few have the practical tools needed to navigate the politics of today’s corporate world. Project managers need more than just technical skills; they need the right communication skills to succeed. Filled with real-world examples, Project Management That Works gives readers the tools they need to:

communicate with their team as well as stakeholders • get their teams to function well • run fewer and more productive meetings • turn around failing projects • utilize data properly to make emotional conversations unemotional • know when a project is really done

The only book that addresses the real challenges project managers face today, this is an accessible and invaluable tool that will show every reader how to accomplish his mission—no matter the obstacles.

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