A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

Erik Mooi, Marko Sarstedt, "A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics"
S..er | 2011 | ISBN: 3642125409 | 327 pages | File type: PDF | 4 mb

This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. An explanation is provided of the theoretical choices a market researcher has to make with regard to each technique, as well as how these are translated into actions in IBM SPSS Statistics. This includes a discussion of what the outputs mean and how they should be interpreted from a market research perspective. Each chapter concludes with a case study that illustrates the process based on real-world data. A comprehensive web appendix includes additional analysis techniques, datasets, video files and case studies. Several mobile tags in the text allow readers to quickly browse related web content using a mobile device.

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Marketing - May 2011

Marketing - May 2011
English | 76 pages | PDF | 34,1 Mb

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The Facebook Marketing Book 2011

The Facebook Marketing Book
Publisher: O'R e i l l y Media 2011 | 288 Pages | ISBN: 1449388485 | PDF + EPUB | 35 MB
How can Facebook help you promote your brand, products, and services? This book provides proven tactics that you can use right away to build your brand and engage prospective customers. With 500 million active users worldwide, Facebook offers a much larger audience than traditional media, but it's a new landscape loaded with unfamiliar challenges. The Facebook Marketing Book shows you how to make the most of the service while skirting not-so-obvious pitfalls along the way.
Whether you're a marketing and PR professional, an entrepreneur, or a small business owner, you'll learn about the tools and features that will help you reach specific Facebook audiences. You'll also get an in-depth overview, with colorful and easy-to-understand introductions to Profiles, Groups, Pages, Applications, Ads, Events, and Facebook etiquette.

* Approach Facebook's complex environment with clear, actionable items
* Make sense of the social networking world
* Be familiar with the technologies you need for social network marketing
* Explore tactics for using Facebook features, functionality, and protocols
* Learn how to set specific campaign goals
* Determine which Facebook features are relevant to your campaigns
* Plan and execute Facebook marketing strategies
* Measure the results of your campaigns with key performance indicators

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Online Surveys For Dummies 2010

Online Surveys For Dummies
For Dummies | English | 2010-06-15 | ISBN: 047052796X | 360 pages | PDF | 6 MB

The easy way to build effective online surveys for your business, with three months of free service!
By targeting select response groups, online surveys are a great way to help your business, group, or organization get valuable feedback quickly. But with over 40 vendors and hundreds of options available, where do you start? This friendly book walks you step by step through the process of creating, launching, and getting results from an online survey.

You'll learn about the tools involved, what results to expect, how to build a compelling survey, tips for identifying the right audience, and how to analyze the results. Discover

• What a survey is and how to put one together
• Survey lingo and a sample survey to study
• How to develop questions and assemble them into an attractive, easy-to-use interface that encourages response
• Tips for identifying and contacting the respondents you want to hear from
• The steps involved in making a usable analysis of the results
• Pitfalls to avoid, things to check out before launching a survey, and best practices
With the book, you'll also receive three months of free service from a top survey vendor to get you started.

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Sales And Marketing Resumes for $100,000 Careers

Sales And Marketing Resumes for $100,000 Careers
Jist Publishing; 2 edition | ISBN-10: 1593570139 | 340 pages | PDF | 7 Mb

* 140 top-flight sample resumes (with annotations) specifically for sales and marketing jobs plus 20 corresponding cover letters!
* Shows readers how to sell themselves into $100,000 jobs!
This is a superb collection of 140 annotated resumes and 20 corresponding cover letters written especially for top salespeople, managers, and executives in marketing, product management, marketing
communication, and sales. And there are dynamite job search strategies and specific insights from recruiters, human resources personnel, and hiring managers.All sample resumes were written by professional resume writers who have been awarded the Master Resume Writer designation from Career Masters Institutei?1the cream of the crop. Plus, readers get extensive advice on writing and polishing powerful resumes, writing cover letters, managing the job search, and using marketing and sales strategies to sell themselves into $100,000+ jobs.New in this edition: Resume and cover letter samples have been updated; job search advice has been updated for the 21st century, and there is a new appendix of Web resources.

Description
A collection of 140 annotated resumes and a dozen corresponding cover letters written especially for top salespeople, and managers and executives in marketing, product management, marketing communication, and sales. All resumes were written by professional resume writers who have been awarded the Master Resume Writers designation from the Career Management Alliance-the cream of the crop. The book also gives extensive advice on writing and polishing a powerful resume, writing cover letters, managing your job search, and using marketing and sales strategies to sell yourself into a $100,000 job. Also includes specific insights from recruiters, human resources personnel and hiring managers.
About the Author
Louise Kursmark is the founder and president of Best Impression Career Services, Inc., a Certified Professional Resume Writer, Certified Job and Career Transition Coach, and Credentialed Career Master. She is a founding member of the Career Management Alliance. Louise is the author of Best Resumes for College Students and New Grads, 30-Minute Resume Makeover, Sales and Marketing Resumes for $100,000 Careers, and co-author of Cover Letter Magic, Executive's Pocket Guide to ROI Resumes and Job Search, and ten books in the Expert Resumes series.

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