HF|RS|MU|UP| How I Made It - 40 Enterpreneurs

Cover:


Contents
Preface to the second edition ix
Acknowledgements xvi
Introduction to the first edition 1
1. Lizzie Vann 15
Founder of Organix brands
2. Darren Richards 21
Founder of DatingDirect.com
3. Maria Kempinska 27
Founder of Jongleurs
4. Mark Mills 33
Founder of Cardpoint
5. Penny Streeter 39
Founder of Ambition 24hours
6. Derek Beevor 43
Founder of Road Tech Computer Systems
7. Rosemary Conley 49
Inventor of the Hip and Thigh Diet
8. Raymond Gubbay 55
Founder of Raymond Gubbay Ltd
vi Contents
9. Trisha Mason 61
Founder of VEF
10. John Mudd 67
Founder of The Real Crisps Company
11. Mark Roy 71
Founder of Read Group
12. Mandy Haberman 75
Inventor of the Anywayup Cup
13. Ted Smart 81
Founder of The Book People
14. Mike Clare 87
Founder of Dreams
15. Stephanie Manuel 91
Founder of Stagecoach Theatre Arts
16. Harry Cragoe 97
Founder of PJ Smoothies
17. Rory Byrne 103
Founder of Powder Byrne
18. Jane Packer 109
Founder of Jane Packer Flowers
19. Chris Gorman 115
Founder of DX Communications
20. Mark Ellingham 121
Founder of Rough Guides
21. Sarah Doukas 127
Founder of Storm
22. Tim Roupell 133
Founder of Daily Bread
23. Mark Wilkinson 137
Founder of Mark Wilkinson Furniture
24. Prue Leith 143
Founder of Leith’s
Contents vii
25. Christopher Wray 149
Founder of Christopher Wray Lighting
26. Heather Gilchrist 155
Founder of Happitots
27. Richard Beggs 159
Founder of Moving Venue Group
28. Duncan Bannatyne 165
Founder of The Bannatyne Group
29. Angela Wright 171
Founder of Crealy Adventure Park
30. Daniel Mitchell 177
Founder of The Source
31. Emma Bridgewater 183
Founder of Bridgewater Pottery
32. Gerry Pack 189
Founder of Holiday Extras
33. Zahid Kasim 195
Founder of Café Lazeez
34. Sharon Hilditch 201
Founder of Crystal Clear
35. Rik Hellewell 207
Founder of Ovenu
36. Jill Barker 213
Founder of Green Baby
37. Matt Stevenson 219
Founder of Reef One
38. Sally Wilton 223
Founder of Etc Venues
39. Charlie Bigham 229
Founder of Bighams
40. Philip Hughes 235
Founder of The Ice Box

Introduction to the
first edition
There is something incredibly exciting about the idea of
becoming an entrepreneur. Just like the dashing hero or
plucky heroine in the fairy tale, it is all about starting out
with nothing but a desire to succeed and then using your
wit and skill to overcome hurdles and challenges on the way
to eventually triumph over disaster and claim your prize.
Unfortunately real life is not always quite that straightforward.
Every year thousands of hopeful entrepreneurs in
this country decide to take the plunge and start up a business
of their own. And every year thousands fail. Regardless
of how you measure it, it is a stark fact that well over half of
all start-up businesses fail within the first three years.
So what is it that marks the line between success and
failure? Why is it that some entrepreneurs race ahead to
glory while others fall at the first hurdle?

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